New NAS Album Out Now! // New Video for ‘Ultra Black’ Dropping Later Today

Rap legend Nas –who’s career spans over three decades as one of the undisputed greatest MC’s – released his highly-anticipated album Kings Disease via Mass Appeal

Get it HERE!

Kings Disease sets the stage for a reimagined future while paying homage to legacy, highlighting the prowess of the King’s experience. Through a diverse range of uplifting, hard hitting, and melodic tracks, King’s Disease is a full bodied project that showcases both the battles and the brilliance of life on a pedestal. The title is emblematic of the privilege and responsibility of kingship, acknowledging that not even royalty is immune to suffering. Kings Disease examines the balance of life – At the highest of heights we see a righteous King, and at the lowest of lows, we see that even the perceived elite can fall prey to disease.

Kings Disease Track List:

1. “King’s Disease”

2. “Blue Benz”

3. “Car #85” feat. Charlie Wilson

4. “Ultra Black” feat. Hit-Boy

5. “27 Summers”

6. “Replace Me” feat. Don Toliver & Big Sean

7. “Til The War Is Won” feat. Lil Durk

8. “All Bad” feat. Anderson .Paak

9. “The Definition” feat. Brucie B.

10. “Full Circle” feat. The Firm

11. “10 Points”

12. “The Cure”

13. “Spicy” feat. Fivio Foreign & ASAP Ferg

Over the last two weeks, Nas dropped his explosive first new single “Ultra Black”alongside his exclusive Kings Disease merch. Kings Diseasemarks Nas’ first new album in 2 years.  The album is entirely produced by Hit-Boy (JAY-Z, Beyoncé, Travis Scott) and Hit-Boy and Gabriel G Code” Zardes serve as the albums co-executive producers.

Today, Nas has announced his partnership with Pantone Color Institute for Ultra Black By Nas, a color inspired by the rap legend himself! The color name is also a play on Nas’ new single, “Ultra Black.” Produced by Hit-boy, “Ultra Black” is an anthemic, uplifting reminder of the unignorable contributions made by the Black community. Nas also released special Ultra Black by Nas” merch—shop it here!  A portion of the proceeds will go to charity. 

A testament of the times, Ultra Black is a statement to being unapologetically Pro-Black, and thus pro-humanity.  While the color black often connotes feelings of darkness, Nas reimagines the term to represent its richness, complexity, and profound beauty. An electrifying phrase honoring the Black community as the life force of culture, the term extends beyond race, class, or creed. It is symbolic of the fortitude, power, legacy, and interconnectedness of all people worldwide. Just as black absorbs all light, Ultra Black represents the unification of all people, spotlighting Black joy and the promising future ahead.

“It was only right that we work with Pantone on this project, the color experts. This one’s from the heart, something the world will feel, the whole vibe of 2020,” said Nas.

“We were thrilled to be able to partner with Nas on the creation of ULTRA BLACK, a color symbolic of the powerful message he expresses in his new compelling anthemic statement, ‘Ultra Black’,” says Laurie Pressman, Vice-President Pantone Color Institute. “In our highly visual world, color is one of the most powerful communication tools we can use to draw immediate attention and get our voices heard.  Supporting ‘Ultra Black’ with this new ULTRA BLACK color helps Nas share his message in a visually impactful way, one that will further ensure the global reach of his inspiring and uplifting message.”

The official music video for “Ultra Black” will go live with a YouTube premiere Today,August 26th. More details to follow!

His Pantone “Ultra Black” collection has also launched today.

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King’s Disease merch is available now.  A portion of proceeds from each sale will go to charity.  Shop here

This fall Nas will be joining fine artisanal hemp and cannabis company, Grand Nordic as a Strategic Investor & Brand Ambassador.  This marks his first investment in the hemp and cannabis market. The Swedish company features award-winning European chocolate, recyclable packaging, premium quality and all-natural ingredients across their product lines.  Nas will be curating a special line of products as well.  More information to be announced soon.   

To celebrate his love for cigars, Nas will also be partnering with Escobar Cigars to create a premium handmade cigar with a carefully crafted blend of the finest Habano tobacco seeds grown in the rich volcanic soil of Nicaragua. The cigars feature a perfect combination of tobaccos blended by a 5th generation Cuban Cigar maker who has perfected the art of crafting the perfect cigar with 

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