Critically acclaimed British rapper, singer and songwriter Stefflon Don releases the video for her new single “Can’t Let You Go” (Quality Control Music/Motown).
The video, directed by Adriaan Louw (Major Lazer, Mabel), see Stefflon and her Dons dancing and making glamour look bad-ass cool.
Stefflon Don said of her inspiration for the single, “For this track, I wanted to lean into my natural singing voice and also experiment with doing some of the melodies in Yoruba. The overall vibe of
the track is underpinned by a sultry Afro Beats sound. I always love to fuse all of my cultural influences into my work, because I am very much inspired by different parts of the world”.
“Can’t Let You Go” is Stefflon Don’s second release this year after “Move”, her first new music in 2020. Released last month, “Move” was praised by Clash Magazine as a “confident
dancehall-fueled roller that taps into carnival energy.” “Move” followed the global knockout success of her first EP “Hurtin’ Me”, with its title track earning 2.3 billion streams.