Businesses Owned by Nicki Minaj
Nicki Minaj is more than just a global music icon—she’s a savvy entrepreneur with a growing portfolio of businesses that stretch far beyond the recording studio. Known for her bold personality, unmatched lyrical prowess, and trend-setting fashion sense, Minaj has used her fame to establish herself as a powerhouse in the world of business. From fashion and fragrance to alcohol and media, here’s a look at the businesses owned by Nicki Minaj.
1. Myx Fusions – A Signature Drink Brand
One of Nicki Minaj’s most successful business ventures is Myx Fusions, a line of fruit-infused moscato and other ready-to-drink cocktails. Launched in 2013, Nicki became a part-owner and the face of the brand, which quickly expanded its distribution across the U.S. and internationally.
Her influence helped elevate the company’s profile, making Myx one of the most recognized celebrity alcohol brands. Myx Fusions continues to thrive thanks to its innovative flavors, sleek packaging, and Minaj’s marketing reach.
2. Pink Friday Fragrance Line
Nicki Minaj entered the beauty industry with the launch of her Pink Friday fragrance in 2012 in partnership with Elizabeth Arden. The line expanded over the years to include several variations, such as Minajesty, Onika, and Trini Girl. Each perfume reflects her unique style and personality, with custom bottle designs often shaped like her own bust.
The fragrance line was a commercial success, topping charts in various countries and becoming a staple product among her fans.
3. Queen Radio – Her Own Media Platform
With the launch of Queen Radio on Apple Music’s Beats 1 in 2018, Nicki Minaj created a platform that gave her direct control over her voice and narrative. The show became known for its candid discussions, music premieres, and exclusive interviews.
In 2023, she relaunched Queen Radio on Amazon’s AMP platform, signaling her continued commitment to owning and controlling her media presence. The move into media not only allows her to engage with fans but also opens doors for future brand partnerships and content production.
4. Heavy On It – Nicki’s Record Label
In 2023, Nicki Minaj officially launched her record label Heavy On It, under Republic Records. The label’s goal is to spotlight and nurture new talent, especially in hip-hop and R&B. Artists like Tate Kobang, London Hill, and Nana Fofie were among the first signees.
This move positions Minaj not just as an artist but as a major player in the music industry’s executive ranks, with influence over the next generation of performers.
5. Fashion Collaborations and Merch
Nicki Minaj has long been a fashion icon, and her influence has translated into various business ventures in apparel. She has released multiple fashion collections, including a successful clothing line with Kmart and collaborations with brands like Fendi. The “Fendi Prints On” collection in 2019 sold out quickly, showcasing her power in fashion retail.
Additionally, her official merchandise—from apparel to accessories—remains a lucrative aspect of her brand, especially during album and tour cycles.
6. Nicki Minaj Nails and Beauty Ventures (Coming Soon)
In 2024, Minaj teased upcoming ventures in the beauty industry, particularly a press-on nails brand, reflecting her signature nail art style. With a fan base that mirrors her love for beauty and bold aesthetics, this new business is poised to be a major success once officially launched.
Industry insiders speculate that she may also expand into cosmetics and skincare, areas where her influence would likely generate massive demand.
Nicki Minaj has proven time and again that she’s more than a performer—she’s a multifaceted businesswoman building a legacy. With ventures in alcohol, beauty, fashion, music, and media, her empire continues to grow. As she balances her artistry with strategic investments and ownership, Nicki Minaj is solidifying her place not just in pop culture, but in the world of business.
