Kim Kardashian announces the soon to launch SKIMS cozy collection

Kim Kardashian recently announced on instagram with a video that her brand SKIMS will be releasing a new collection called “cozy collection”. She says that it will be available in sizes XXS – 5XL and in three new colours being Aqua, Camel and Stone as well as returning in Bone and Onyx. She announced that it will be launching on Wednesday, 27 May at 9AM PST / 12PM EST exclusively at SKIMS.COM. She also lets fans know that they can join the waiting list so long.

In June 2019, Kardashian launched a new range of shape wear called Kimono. Kardashian was heavily criticised over the name of the brand which critics argued disrespected Japanese culture and ignored the significance behind the traditional outfit. Following the launch of the range, the hashtag #KimOhNo began trending on Twitter and the mayor of Kyoto wrote to Kardashian to ask her to reconsider the trademark on Kimono. In response to public pressure, in July 2019, Kardashian announced that she would change the name. However, Japanese trade minister Hiroshige Seko stated that he would still be dispatching patent officials for a meeting at the U.S. Patent and Trademark Office, and that Japan would keep an eye on the situation. She later replaced the shapewear company to the name Skims.

This is how Skims started and has been ever since.

She captioned her instagram announcement the following:

“COMING SOON: @SKIMS Cozy Collection, everyone’s favorite loungewear. Available in sizes XXS – 5X in 3 new colors: Aqua, Camel, and Stone and returning in Bone and Onyx. Launching Wednesday, May 27 at 9AM PST / 12PM EST exclusively at SKIMS.COM, join the waitlist now to receive early access to shop.
Join the waitlist now to receive early access to shop.
Shot by @RuthHogben over FaceTime”