Businesses Owned by Travis Scott

Travis Scott is more than just a chart-topping rapper—he’s also a savvy businessman with a growing portfolio of ventures that span fashion, food, tech, and entertainment. Over the years, he has built a brand that extends far beyond music, capitalizing on his cultural influence and massive fan base. Here’s a look at the key businesses owned and co-owned by Travis Scott and how they contribute to his expanding empire.

1. Cactus Jack Records

At the core of Travis Scott’s business ventures is Cactus Jack Records, an independent label he launched in 2017. The label not only gives him creative freedom but also provides a platform for emerging artists like Don Toliver, Sheck Wes, and SoFaygo. Through Cactus Jack, Scott has been able to curate a distinct sound and aesthetic that aligns with his vision while helping to shape the careers of the next generation of hip-hop stars.

2. Cactus Jack Creative and Collaborations

Beyond the music label, Cactus Jack functions as a broader creative agency. This division has been responsible for some of Scott’s most iconic partnerships, including those with Nike, McDonald’s, Dior, and Fortnite. His 2020 collaboration with McDonald’s, which featured the “Travis Scott Meal,” was one of the most talked-about brand deals in fast food history and significantly boosted sales for the chain. Meanwhile, his Nike partnerships—particularly the Air Jordan 1 and Air Max 270 Cactus Trails—have become staples in streetwear culture.

3. Utopia Goods

In line with the release of his 2023 album Utopia, Scott launched Utopia Goods, a limited-edition merchandise line featuring apparel, vinyl records, and collectibles. Though more of a merchandise arm than a standalone business, Utopia Goods contributes significantly to Scott’s revenue and brand consistency. The products are often released in limited drops, creating exclusivity and massive resale value.

4. Cacti Hard Seltzer

In 2021, Travis Scott entered the beverage industry with the launch of Cacti, a spiked seltzer brand developed in partnership with Anheuser-Busch. Marketed with bold branding and an agave-forward taste, Cacti had a strong start, selling out in stores shortly after launch. Although the brand faced setbacks and was eventually discontinued, it demonstrated Scott’s willingness to take risks in new industries.

5. The Paranoïa Film Production Company

Scott also has ambitions in film and content creation. In 2020, he quietly founded Paranoïa, a film production company focused on developing original content, music videos, and documentaries. The company was reportedly involved in the production of his Netflix documentary Look Mom I Can Fly. This move aligns with a growing trend among artists seeking to control their visual narratives and expand into film and streaming.

6. Franchise and Tech Investments

Though less publicized, Travis Scott has made several investments in startups and tech ventures. He was reportedly involved in the gaming world through his Fortnite collaboration with Epic Games, which broke records with a virtual concert that attracted over 12 million players. Additionally, he has expressed interest in investing in future-focused platforms that intersect music, fashion, and interactive experiences.

7. Real Estate Ventures

While not a company in the traditional sense, Scott’s activity in the real estate market reflects his business acumen. He owns multiple high-value properties in Los Angeles, including a $23 million mansion in Brentwood. These properties not only serve as personal spaces but also as symbols of his brand and lifestyle, often featured in photoshoots and music videos.

Travis Scott’s business ventures reveal a multidimensional strategy rooted in culture, exclusivity, and innovation. Whether it’s through Cactus Jack Records, fashion collaborations, or beverage brands, he consistently finds ways to merge art with commerce. As he continues to evolve as both an artist and entrepreneur, Scott is poised to become one of the most influential business figures in entertainment.