Kanye West’s “Bomb” Music Video: A Family Affair That Misses the Mark

Kanye West has long been a master at redefining artistic boundaries, delivering some of the most iconic hip-hop albums of all time. Yet in recent years, his output has become increasingly erratic, leaving fans to question whether they’re witnessing genius or just a series of elaborate experiments. On November 27, Kanye continued to confound expectations by releasing a music video for a new track titled “Bomb,” featuring rapper Yuno Miles and his own children, North and Chicago West.

While “Bomb” has its moments of charm, it ultimately reinforces concerns about the quality of Kanye’s recent work.

The Song: Absurdity Over Artistry

“Bomb” is an intentionally absurd song. The beat, a choppy and trap-inspired composition, feels more like a parody than a serious production. This tone is amplified by Yuno Miles’ contribution, as he delivers humorous rhymes about “fritos” and “tacos” that border on outright mockery of hip-hop tropes.

North and Chicago West, however, play it straight, taking their roles more seriously. Their verses continue the trend of rappers featuring their children in music—a gimmick that often leads to uninspired results. North, who previously displayed a knack for rapping on VULTURES 1’s “Once Again,” does her best, but it’s clear the track is more of a playful family outing than a serious artistic endeavor.

The Video: Pod Racing Meets Playtime

The “Bomb” music video focuses heavily on North and Chicago as they drive through a desert alongside Yuno Miles in what appears to be a race against a colorful cast of creatures in other vehicles. The visuals are reminiscent of the pod-racing scene from Star Wars: The Phantom Menace (1999), blending charm and whimsy with a heavy dose of surrealism.

While it’s endearing to see Kanye’s kids having fun on-screen, the absence of Kanye himself from the track is glaring. He chooses to stay behind the scenes, focusing on production rather than delivering a verse. Unfortunately, the beat for “Bomb” isn’t strong enough to carry the track, coming across as a forgettable outtake from his VULTURES 1 and VULTURES 2 sessions.

A Missed Opportunity

“Bomb” feels like a missed opportunity for Kanye West. While it’s admirable to involve his children and experiment with unconventional collaborators like Yuno Miles, the track lacks the depth, innovation, and polish fans have come to expect from the artist who gave us masterpieces like The College Dropout and My Beautiful Dark Twisted Fantasy.

Kanye’s upcoming album, BULLY, is reportedly in the works, and fans are hoping it will mark a return to form. If “Bomb” is any indication, Kanye West’s recent trajectory suggests he’s more interested in defying expectations than delivering universally praised work. Whether that’s a sign of creative freedom or diminishing focus remains to be seen.

For now, “Bomb” serves as another puzzling entry in Kanye West’s late-career catalog—an intriguing but ultimately underwhelming experiment.