Businesses Owned By Joyner Lucas
Joyner Lucas is more than a rapper; he is a strategic entrepreneur leveraging his success in music to build multiple business ventures. Known for his thought-provoking lyrics and independent approach to the music industry, Lucas has extended his influence into technology, merchandise, food, and investment sectors. Each of his businesses reflects a focus on creativity, innovation, and community engagement, demonstrating that his ambitions go far beyond the stage and recording studio.
In 2015, Lucas co-founded Tully with his manager Dhruv Joshi. Tully is a platform designed to assist artists in managing their creative processes, offering tools for songwriting, recording, and distribution. The app has helped over 100,000 artists streamline their music production and maintain greater control over their work. Lucas also established Twenty Nine Music Group, his independent record label, which allows him to release music without traditional industry restrictions. Albums like ADHD, Not Now, I’m Busy, and ADHD 2 were released under this label, giving him full artistic and financial control.
Beyond music and technology, Lucas has explored merchandising and local business ventures. He sells branded clothing and accessories online, providing an additional revenue stream and strengthening fan engagement. In 2023, he opened a frozen yogurt shop in Northborough, Massachusetts, marking his entry into the food industry and demonstrating his interest in diversifying his business portfolio. Lucas has also invested in innovative music technology, including participating in a $55 million funding round for Royal, a blockchain-based music investment platform that empowers artists to monetize their work in new ways.
Joyner Lucas’s ventures illustrate a calculated approach to business, combining creativity with strategic investments. By integrating technology, music, merchandising, and local enterprises, he has built a multifaceted portfolio that supports both his career and the broader artist community. His business decisions show a commitment to independence, innovation, and growth, setting an example for artists who aim to expand their influence beyond music.
