Businesses Owned by The Game
The Game, born Jayceon Terrell Taylor, is best known for his impact on West Coast hip-hop, but over the years, he has also become a savvy entrepreneur with a growing portfolio of business ventures. From cannabis to tech to fashion, The Game has built an empire that stretches far beyond the music studio, showing fans and fellow artists what it means to diversify.
One of The Game’s most prominent business ventures is his cannabis company, Trees by Game. Launched in 2016, the brand quickly made waves in the legal marijuana market by offering premium flower, concentrates, and pre-rolls. With cannabis culture deeply woven into hip-hop and California life, it was a natural move for the Compton rapper. The Game didn’t just lend his name to the business—he was directly involved in product development and marketing, helping the brand gain traction among loyal fans and cannabis enthusiasts.
In the world of tech, The Game also made headlines when he became involved with Parlor, a social media platform positioned as an alternative to mainstream apps. Though Parlor has had a polarizing reputation, The Game’s investment and promotional push signaled his growing interest in emerging technology and digital platforms. He’s also been associated with gaming and app ventures, tapping into youth culture and the influencer economy to stay connected with younger audiences.
The Game has also dipped his toes into the fitness industry. At one point, he co-founded 60 Days of Fitness, a health and wellness movement started alongside his friend and trainer Byrd. The goal was to encourage fans and fellow artists to commit to 60 days of clean eating and exercise, building both community and brand loyalty around healthy lifestyles. While the program hasn’t remained as visible in recent years, it showcased The Game’s ability to monetize lifestyle movements beyond music.
Fashion has long been a part of The Game’s brand, and he’s leveraged that influence into streetwear ventures over the years. He once launched a clothing line called The Robin Hood Project, which started as a philanthropic movement to help those in need, but also gained traction as a brand that merged fashion with purpose. Through giveaways and grassroots marketing, the project allowed The Game to give back to communities while strengthening his image as a socially aware entrepreneur.
On the entertainment front, The Game has also worked on film production, helping to develop and finance independent projects. He’s hinted at launching his own production company and has appeared in or helped produce various documentaries, including those about the history of West Coast rap and gang culture. These moves demonstrate his interest in storytelling beyond the mic, expanding his brand into visuals and narrative control.
The rapper’s entrepreneurial mindset even led him to explore NFTs and cryptocurrency, areas many artists have tapped into as digital ownership grows. While not as widely publicized as his other ventures, The Game has expressed interest in blockchain technology, signaling yet another direction he could scale into.
From cannabis to clothing to tech and wellness, The Game has used his fame and business acumen to create a diverse empire that reflects both his roots and his ambitions. With each new venture, he shows that he’s not just a voice for the streets—but a strategic thinker in boardrooms too. And as the music industry continues to shift, The Game’s ability to reinvent himself as an entrepreneur might just be the key to his lasting legacy.
