Businesses Owned By Tyler, the Creator
Tyler, the Creator is widely known for his genre-defying music and bold creative direction, but beyond the stage and studio, he has steadily built an impressive portfolio of businesses. With a vision that blends fashion, media, and lifestyle, Tyler has evolved into a multifaceted entrepreneur, turning his passions into profitable ventures. Here’s a deep dive into the businesses owned by Tyler, the Creator and how they reflect his unique brand of creativity.
1. Golf Wang
Perhaps the most prominent of his business ventures, Golf Wang is Tyler’s streetwear brand launched in 2011. Known for its vibrant color palettes, playful graphics, and offbeat style, Golf Wang has become a cult favorite in street fashion. The brand’s identity mirrors Tyler’s personal aesthetic—bold, irreverent, and unapologetically original.
Golf Wang offers everything from graphic tees and hoodies to statement sneakers and accessories. In recent years, it has expanded to include seasonal collections and even runway shows, cementing its place in the high-fashion conversation.
2. Golf Le Fleur*
A more refined offshoot of Golf Wang, Golf Le Fleur* was introduced in 2016 in partnership with Converse. Initially launched as a sneaker collaboration, the brand has grown into a full-fledged lifestyle label encompassing apparel, fragrances, and luxury accessories.
Golf Le Fleur* positions itself as a premium brand, with elevated designs that showcase Tyler’s growth and maturity. From tailored suits to limited-edition perfumes, the brand blurs the line between streetwear and luxury fashion, attracting a more diverse and upscale audience.
3. Camp Flog Gnaw Carnival
Since 2012, Tyler has hosted Camp Flog Gnaw Carnival, an annual music festival that doubles as a celebration of music, art, and youth culture. Held in Los Angeles, the festival has featured major artists like Kanye West, SZA, Frank Ocean, and Kendrick Lamar, as well as carnival rides and pop-up shops.
Camp Flog Gnaw is more than just an event—it’s a brand in itself. It showcases Tyler’s curatorial eye, his dedication to fan experience, and his ability to merge commerce with culture. The festival also acts as a powerful marketing platform for his other businesses.
4. GOLF Media (Now Defunct)
In 2015, Tyler launched GOLF Media, an app and content platform that offered exclusive videos, behind-the-scenes footage, live streams, and more. While the service eventually shut down, it laid the groundwork for how Tyler would engage his audience beyond music.
Though GOLF Media is no longer active, its spirit lives on through Tyler’s ongoing use of digital content and visual storytelling. His creative direction for music videos, commercials, and fashion campaigns all echo the ambition of that early digital venture.
5. Collaborative Projects and Brand Partnerships
While not outright business ownership, Tyler’s high-profile partnerships with brands like Converse, Lacoste, and Louis Vuitton have showcased his commercial power and business acumen. He has designed capsule collections, appeared in global campaigns, and even performed at luxury brand events—moves that blur the line between artist and entrepreneur.
6. Music and Production
Tyler remains the sole owner of his music catalog under Odd Future Records, a label that originally launched with the Odd Future collective. His albums—self-produced and self-directed—are both critical and commercial successes, with “IGOR” winning a Grammy for Best Rap Album.
Owning his masters and directing his own visuals has given Tyler not just creative control but a substantial financial stake in his artistic output.
Tyler, the Creator has proven that creative freedom and business savvy can go hand in hand. From fashion to festivals and fragrance, his ventures reflect a cohesive vision rooted in authenticity, boldness, and individuality. As his empire continues to expand, Tyler stands as a blueprint for how artists can build lasting brands on their own terms.
