Businesses Owned by Ice Cube
O’Shea Jackson Sr., better known as Ice Cube, is more than just a legendary rapper and actor—he’s also a savvy entrepreneur with a diverse portfolio of successful businesses. Over the years, Ice Cube has built a reputation for turning cultural influence into commercial success. From entertainment ventures to sports leagues, here’s a look at the businesses owned by Ice Cube that showcase his transition from West Coast icon to business mogul.
Ice Cube first gained fame as a founding member of N.W.A., but it wasn’t long before he ventured into acting and producing. He co-founded Cube Vision, a film and television production company, in 1995. Cube Vision has produced hit films such as Friday, Barbershop, and Are We There Yet?, all of which helped Ice Cube transition from hardcore rapper to Hollywood heavyweight. The company continues to develop original content and remains a key player in the entertainment industry.
One of Ice Cube’s most groundbreaking ventures is the BIG3 Basketball League, which he co-founded in 2017 alongside entertainment executive Jeff Kwatinetz. The league features 3-on-3 basketball with former NBA stars and international players, offering fans a fast-paced and entertaining alternative to traditional basketball. The BIG3 has grown rapidly and is known for its innovation, including rules like the four-point shot and player-coach roles. Ice Cube’s vision for BIG3 was rooted in giving older professional players a platform to continue their careers while also delivering a fresh format for basketball fans.
Beyond sports and entertainment, Ice Cube has also shown interest in social and political initiatives. He launched Contract With Black America (CWBA), a policy proposal aimed at addressing racial and economic inequality in the United States. While not a business in the traditional sense, CWBA highlights Cube’s broader influence and strategic thinking, demonstrating his commitment to empowering the Black community through structural reform and economic inclusion.
In the fashion and merchandising space, Ice Cube has capitalized on his brand through various licensed apparel lines, including collaborations with streetwear brands and custom merchandise tied to his music and film work. His apparel often blends nostalgia with cultural commentary, appealing to fans across generations.
Ice Cube also has investments in technology and cannabis. He partnered with companies in the legal marijuana industry, tapping into a market that aligns with both cultural relevance and explosive financial growth. Although details are limited, his involvement signals a strong business instinct for emerging sectors.
What sets Ice Cube apart from many other celebrity entrepreneurs is his ability to maintain authenticity while expanding into mainstream markets. He’s proven that success isn’t just about talent—it’s also about ownership, vision, and the courage to take calculated risks.
Whether through Cube Vision’s storytelling, the BIG3’s innovation, or social ventures like CWBA, Ice Cube continues to build an empire that reflects both his values and his hustle. As he puts it, he’s not just a player in the game—he’s also writing the rules.
