Businesses Owned By Cardi B

Cardi B has proven herself to be much more than a chart-topping rapper and social media sensation—she’s also a savvy entrepreneur with an expanding business empire. From beauty products to fashion collaborations and successful investments, Cardi’s ventures are as diverse and bold as her personality. Here’s a look at the businesses owned by Cardi B and how she’s making waves in industries outside of music.

1. Whipshots: The Revolutionary Vodka Infused Whipped Cream

One of Cardi B’s most successful and innovative business ventures is Whipshots, a line of vodka-infused whipped cream that she launched in 2021 in collaboration with Starco Brands. The product gained attention for its unique combination of creamy texture and alcohol, making it the perfect addition to cocktails or even as a standalone treat.

Whipshots quickly became a fan favorite, thanks to Cardi’s widespread influence and her knack for marketing. Cardi’s involvement in the creation of the product—she’s not just the face of the brand, but also heavily involved in the development—added authenticity and excitement to the launch. The product’s success helped cement Cardi B as a serious player in the alcohol industry.

2. Cardi B x Fashion Nova: A Multi-Million Dollar Collaboration

In 2018, Cardi B signed a major deal with the fashion brand Fashion Nova, and the collaboration quickly became one of the most successful in the influencer-turned-business mogul world. Cardi B launched her own clothing collection with the brand, offering fans a chance to get a piece of her bold, glamorous, and always on-trend style.

The line featured everything from bodycon dresses to casual wear and sold out within hours of each drop, thanks to Cardi’s massive fanbase and her ability to create buzz around the brand. In fact, the collaboration was so successful that it reportedly earned over $1 billion in revenue. Cardi’s keen eye for fashion and her partnership with Fashion Nova has made this one of her most lucrative business moves to date.

3. Cardi B’s Beauty Ventures: A Range of Successful Products

Cardi B’s influence in the beauty industry has also been undeniable. In 2019, she teamed up with Boohoo, a UK-based online fashion retailer, to release a collection that also included beauty products. The line featured a range of items such as lip glosses, lashes, and other makeup essentials.

While Cardi’s beauty brand hasn’t been as prominent as some of the other makeup moguls, her foray into cosmetics has proven that she can make a statement in the industry. Her eye-catching products and unapologetic self-expression have helped her attract attention in the beauty world, even if her focus is still largely on fashion.

4. Alimony Entrepreneur: Cardi B’s Business Partnership with Strippers

Cardi B has been candid about her past experiences as a stripper, and she’s used this aspect of her life to launch a business that centers around empowering women in the adult entertainment industry. Through a partnership with the platform Alimony Entrepreneur, Cardi has helped provide a platform for current and former sex workers to find financial independence and achieve entrepreneurial goals.

By using her platform to support and mentor women, Cardi has continued to advocate for the empowerment of women within industries often stigmatized. This business venture is a reflection of Cardi’s commitment to giving back to the community that helped her rise to fame.

5. The “WAP” Merch and Other Merchandise Sales

Like many successful musicians, Cardi B has capitalized on her immense popularity by releasing a line of official merchandise tied to her biggest hits. One of her most notable product releases was the “WAP” merch following the massive success of her song with Megan Thee Stallion. The merchandise included graphic tees, hoodies, and accessories, all designed with the bold aesthetic Cardi is known for.

Cardi’s merchandise has been another avenue for her to engage directly with her fans, offering them an opportunity to represent her brand in a physical way. Her designs, often incorporating elements of her personality and album art, have been a huge hit among her followers.

6. Cardi B’s Social Media: Leveraging Her Influence for Business

Beyond her direct business ventures, Cardi B’s social media presence itself has become a significant source of income. With millions of followers on Instagram, Twitter, and TikTok, Cardi has monetized her massive reach by promoting products from other companies through sponsored posts and brand partnerships.

Her authenticity and relatability have made her one of the most sought-after influencers in the world. Whether it’s promoting beauty products, fashion brands, or new music, Cardi B’s social media presence is a key element of her entrepreneurial strategy, making her a powerhouse in the influencer marketing space.

7. Real Estate Investments: Building Wealth Beyond Music

Cardi B has also made savvy investments in real estate, further diversifying her portfolio. She and her husband, Offset, have purchased several multi-million dollar properties, including a luxurious mansion in the Hollywood Hills. Their real estate ventures show that Cardi is not only focused on short-term gains but is also building long-term wealth.

Her investments in property are a testament to her ability to navigate the financial world and expand her business beyond the entertainment industry. As Cardi continues to make money through various channels, her real estate holdings will likely continue to grow.

Cardi B has proven time and again that she’s more than just a rapper—she’s a business mogul in the making. With successful ventures in fashion, beauty, alcohol, real estate, and social media, Cardi has created a diverse and lucrative empire that extends far beyond her musical career. Her unapologetic attitude, work ethic, and passion for empowering others have made her an inspiration to aspiring entrepreneurs around the world.

As Cardi B continues to expand her brand and take on new projects, it’s clear that she’s on a path to becoming one of the most successful female moguls in the entertainment industry. Her ability to seamlessly blend her personal brand with business acumen has set her apart, making her a true icon in both the music and entrepreneurial worlds.