Businesses Owned By A$AP Rocky

A$AP Rocky, born Rakim Athelaston Mayers, has made a name for himself not only as a trailblazing rapper and fashion icon but also as a savvy entrepreneur. Known for his distinctive style and cultural influence, A$AP Rocky has expanded his brand into several business ventures that span fashion, creative direction, and partnerships with global companies. Here’s a closer look at the businesses and investments owned or co-owned by A$AP Rocky.

1. AWGE – A$AP Rocky’s Creative Agency

One of Rocky’s most notable ventures is AWGE, a creative agency he founded that serves as a hub for artists, designers, and collaborators across multiple disciplines. AWGE is known for its mysterious brand identity and underground appeal, often releasing limited-edition collaborations and multimedia content. The agency has worked with brands like Selfridges, Needles, and Marine Serre, while also helping curate projects for other A$AP Mob members.

AWGE has positioned itself as more than a traditional creative agency—it’s a cultural tastemaker. From music videos to fashion capsules, AWGE gives Rocky full control over his creative output while also providing a platform for other talents in his circle.

2. Fashion Collaborations and Design Ventures

A$AP Rocky has become a major player in the fashion industry, frequently collaborating with high-profile designers and brands. While he may not own these fashion houses outright, his design input and star power make him a key stakeholder in several successful collaborations:

• A$AP Rocky x Guess: Rocky partnered with Guess Originals for multiple capsule collections, channeling 90s nostalgia through striped tees, denim, and retro colorways.
• Rocky x Under Armour: In a more athletic direction, he launched a sneaker collaboration inspired by 90s skate culture. The SRLo sneakers, designed in partnership with renowned designer Dave Mayhew, showed Rocky’s eye for vintage street style.
• Mercedes-Benz Creative Partnership: Rocky joined forces with Mercedes-Benz as a creative director, working on ad campaigns and storytelling to shape the luxury brand’s image among younger, culturally tuned-in audiences.

3. Mercer + Prince – A$AP Rocky’s Whiskey Brand

In 2022, Rocky made his entrance into the beverage industry with Mercer + Prince, a Canadian blended whiskey produced in collaboration with Global Brand Equities and E. & J. Gallo. The sleek, modern packaging reflects Rocky’s signature design aesthetic, and the brand name nods to the intersection of fashion and nightlife—Mercer Street and Prince Street in New York City.

Mercer + Prince is positioned as a lifestyle brand, targeting a new generation of drinkers with its unique flavor profile and eye-catching bottle that includes integrated cup holders for sharing. This marks Rocky’s most direct ownership stake in a consumer product and demonstrates his desire to build lasting legacy brands.

4. Music Label Interests

While not officially the CEO of a major label, A$AP Rocky plays a central role in the management and creative direction of A$AP Worldwide, the label formed alongside the late A$AP Yams and A$AP Bari. The label works closely with RCA Records and has helped launch the careers of several A$AP Mob members including A$AP Ferg and A$AP Nast.

Rocky’s leadership in A$AP Worldwide underscores his influence in shaping the collective’s musical direction and brand, making him a key player in the business side of music production and talent development.

5. Investments and Brand Partnerships

Rocky has been involved in various strategic investments and brand partnerships that extend his influence:

• Klarna: In 2021, A$AP Rocky became both an investor and the CEO for a day at Klarna, the Swedish fintech company known for its “buy now, pay later” services. The collaboration included fashion-focused campaigns aimed at younger consumers, aligning with Rocky’s style-forward audience.
• Cactus Plant Flea Market: Though not confirmed as a financial backer, Rocky has consistently supported and promoted CPFM, a cult-favorite streetwear brand. His association with such brands often boosts their visibility and commercial success.

A$AP Rocky is far more than a chart-topping rapper; he is a business visionary who understands the value of brand, culture, and creative ownership. Through ventures like AWGE, Mercer + Prince, and his fashion partnerships, Rocky has successfully built a diverse portfolio that mirrors his eclectic style and entrepreneurial spirit. As he continues to blur the lines between music, fashion, and business, A$AP Rocky is proving that artistry and enterprise can thrive hand in hand.