Snoop Dogg Signs Creative Partnership with NBCUniversal, Expands Influence Across Entertainment and Beyond

Snoop Dogg continues to expand his empire with a new partnership that further solidifies his place as a multifaceted force in entertainment. On April 23, NBCUniversal Entertainment & Studios announced a fresh creative collaboration with the West Coast icon, marking another significant milestone in his illustrious career.
The partnership will encompass multiple areas of entertainment, including film, television, sports, and streaming, reflecting Snoop’s ever-growing influence across the cultural landscape. Donna Langley, Chairman of NBCUniversal, expressed immense excitement about the collaboration. In a statement to Variety, she highlighted the global appeal of Snoop Dogg and his ability to connect with audiences through his “unparalleled showmanship and artistry.”
Langley further praised Snoop’s business acumen and authentic approach to every project. “There’s only one Snoop, and we’re so excited for him to join our unbelievable roster of creative partners,” she added. With this deal, Snoop is poised to bring his unique flavor to new projects, including a highly anticipated film about his life, which was first announced in 2022 under his Death Row Pictures imprint.
As part of the deal, Snoop will also return to his familiar spot as a judge on The Voice, further cementing his place in the entertainment world. In a statement, the artist himself expressed pride in his new partnership with NBCUniversal, saying, “Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home. The Dogg has officially moved into the neighborhood, ya dig?”
Snoop’s latest venture further underscores his versatility and ability to thrive in various industries, from music to film and beyond.
Snoop Dogg’s Culinary Ambitions: A Potential Partnership with Gordon Ramsay
In addition to his growing entertainment portfolio, Snoop Dogg is also making waves in the culinary world. Recently, the legendary rapper shared his desire to collaborate with celebrity chef Gordon Ramsay on a restaurant venture. Speaking to The Daily Record, Snoop revealed that he’s eager to team up with Ramsay, and suggested the possibility of opening a restaurant in Glasgow, Scotland.
“We are always swapping cooking tips, and I do mean swapping. It’s not just one-way traffic, I send him tips as well – he respects Snoop as a chef,” said Snoop. His admiration for Ramsay’s culinary prowess is evident, as he noted, “My boy Gordon has got a worse mouth than me, but that’s only because of his passion. You don’t become the best chef in the world without having the passion he does.”
Snoop’s foray into the food world is nothing new; he’s previously hosted a cooking show and even appeared on British cooking shows. The Gin and Juice rapper has been vocal about his love for food and has long admired Ramsay’s skills. He even suggested that Ramsay would support him if he were to become a judge on MasterChef UK. “You better believe Snoop could be the new MasterChef judge,” he added.
With his entrepreneurial spirit and growing influence, Snoop’s ventures into both the entertainment and culinary sectors prove that he is far more than just a rapper—he is a true cultural mogul whose impact continues to be felt across multiple industries. Whether it’s on screen, in the kitchen, or in business, Snoop Dogg remains a force to be reckoned with.