Businesses Owned By Snoop Dogg

Snoop Dogg, one of the most influential figures in hip-hop, has successfully transformed his fame into a diverse business empire. Over the years, the rapper, entrepreneur, and cultural icon has expanded far beyond the music industry, establishing ventures in everything from cannabis to food, media, and even sports. His ability to adapt and diversify has made Snoop Dogg a trailblazer, demonstrating that his business acumen is just as impressive as his musical talent.

Here’s a look at some of the most notable businesses owned by Snoop Dogg:

1. Snoop Dogg’s Cannabis Brand – INDOxyz and Leafs By Snoop

Snoop Dogg is arguably the most famous advocate for cannabis in the entertainment industry. His business ventures in the cannabis space are well-established and highly successful. His brand Leafs By Snoop was one of the first cannabis lines launched by a major celebrity, and it includes a wide variety of products ranging from flowers to concentrates and edibles.

In addition to Leafs By Snoop, he also co-founded INDOxyz, a cannabis distribution company aimed at creating sustainable, high-quality cannabis products. Snoop has positioned himself as a leading voice in the cannabis industry, aligning his brand with quality, innovation, and advocacy for legalization.

2. Snoop Dogg’s Food Ventures – Snoop Dogg’s Cookbook and Beyond Meat Partnership

Snoop’s culinary ventures are just as notable as his music career. In 2018, he released From Crook to Cook, a cookbook that offers a blend of personal recipes and comfort food. The cookbook became a best-seller, featuring everything from breakfast dishes to party appetizers, and even desserts that reflect Snoop’s love for good food and fun.

Additionally, Snoop Dogg has partnered with Beyond Meat, a leading plant-based meat company. His collaboration with the company includes creating a line of plant-based products, such as sausages and burgers, appealing to both health-conscious consumers and those interested in alternative food choices.

3. Snoop Dogg’s Media – Death Row Records and Media Ventures

In 2022, Snoop Dogg made headlines with his acquisition of Death Row Records, the legendary label that helped launch his career. By purchasing the iconic record label, Snoop not only solidified his place in music history but also took a hands-on approach to reshape the label’s future. Under his ownership, Death Row is evolving, with Snoop working to incorporate modern streaming and digital distribution strategies while preserving the legacy of the label.

Snoop has also ventured into the digital space with his media company, Snoop Dogg TV. The platform includes content from Snoop’s various projects, such as interviews, music, and lifestyle shows, creating an entertainment hub for his millions of fans.

4. Snoop Dogg’s Alcohol Line – INDOGGO Gin

Snoop Dogg’s influence extends to the alcohol industry with his signature brand of gin, INDOGGO. Launched in 2020, INDOGGO is a premium, smooth-tasting gin infused with natural fruit flavors. Snoop’s personal touch and marketing have helped the brand stand out, with INDOGGO quickly becoming a favorite for gin lovers, especially those who appreciate a celebrity-driven product with a touch of style and personality.

5. Snoop Dogg’s Clothing Line – Snoop Dogg Clothing and Collaboration with Adidas

Snoop Dogg has long been a fashion icon, and he has translated that influence into a clothing line. The Snoop Dogg Clothing line offers a range of casual and streetwear-inspired pieces, including T-shirts, hoodies, and accessories.

In addition to his personal brand, Snoop has collaborated with global brands like Adidas, where he designed a special collection of sneakers and apparel. His connection to hip-hop culture and fashion has helped cement his status as a trendsetter, appealing to both his fans and the broader streetwear market.

6. Snoop Dogg’s Esports Team – Team Dogg in the Esports Scene

Snoop Dogg’s reach has also expanded into the rapidly growing world of esports. His Team Dogg has made a name in the esports world, with the rapper being an active supporter of gaming culture. His involvement in the esports community includes everything from sponsorships to streaming, showing his adaptability to modern trends and his ability to connect with younger, tech-savvy fans.

7. Snoop Dogg’s Tech Investments – Eaze, Reddit, and More

Snoop Dogg has ventured into the world of tech investments as well. He has been a vocal supporter of Eaze, a cannabis delivery service, and has invested in several other tech companies over the years. In particular, his investment portfolio includes a range of startups across different industries, from software to media and beyond. His business savvy in the tech world shows he’s not just a figurehead in entertainment but also an astute investor.

8. Snoop Dogg’s Non-Profit – Snoop Youth Football League (SYFL)

Aside from his commercial ventures, Snoop Dogg is also heavily involved in community service. His Snoop Youth Football League (SYFL) provides opportunities for underprivileged youth to play football, helping to build character and discipline while keeping kids off the streets. Snoop’s commitment to giving back to his community is an essential part of his legacy, blending his love for sports with his dedication to supporting the next generation.

Snoop Dogg’s business empire is a testament to his versatility, vision, and ability to capitalize on cultural trends. From cannabis to fashion, food to tech, and even sports, Snoop has proven time and again that he’s more than just a rapper—he’s a savvy businessman with a keen eye for opportunity. As he continues to diversify and build upon his already impressive empire, Snoop Dogg’s impact on the business world will undoubtedly grow, further cementing his status as a true cultural icon.