Life Style

Businesses Owned by Drake

Drake, the Canadian rapper, singer, and global superstar, has built an empire beyond music. His business ventures reflect a sharp sense of entrepreneurship, with investments spanning various industries including fashion, beverages, and even real estate. As one of the most successful musicians of his generation, Drake has capitalized on his fame and personal brand to diversify his income streams. Let’s dive into some of the key businesses Drake has invested in or founded.

1. OVO Sound

One of Drake’s most notable business ventures is his record label, OVO Sound. Founded in 2012, OVO Sound has become one of the most influential labels in the music industry. The label has signed major artists, including PartyNextDoor, Majid Jordan, and Roy Woods. Through OVO Sound, Drake has solidified his role not only as a musician but also as a tastemaker and entrepreneur in the world of hip-hop and R&B. The label is the core of Drake’s music empire, overseeing production, distribution, and branding of his musical work.

2. October’s Very Own (OVO)

Drake’s fashion brand, October’s Very Own, often abbreviated as OVO, is a significant part of his business portfolio. The OVO brand started as a blog but quickly expanded into a fashion line known for its high-end streetwear aesthetic. The OVO clothing line features limited-edition items like hoodies, jackets, and hats, often emblazoned with the iconic owl logo—symbolizing Drake’s connection to his October birth month. The brand has collaborated with major labels, including Nike and Canada Goose, further increasing its influence in the fashion world.

3. Virginia Black Whiskey

In 2016, Drake ventured into the spirits business with Virginia Black, a whiskey brand that he co-founded with entrepreneur Brent Hocking. Known for its smooth and rich flavor, Virginia Black whiskey is marketed as a premium product and has garnered a loyal following. With Drake’s star power behind the brand, Virginia Black has been able to stand out in a crowded market. His involvement in the spirits industry speaks to his keen business sense, particularly in luxury goods.

4. More Life Growth Co.

Drake has also made moves in the cannabis industry through his company, More Life Growth Co. The company, which is named after his 2017 album More Life, focuses on cannabis cultivation and retail. Drake’s involvement in the cannabis space reflects his desire to tap into emerging markets and align himself with wellness trends. The company has plans to create a premium cannabis brand that offers both recreational and medicinal products.

5. Dream Crew

Dream Crew is Drake’s talent management and entertainment company, which handles the artist’s business affairs and manages his team of collaborators. The company is involved in everything from music production to content creation, enabling Drake to oversee all aspects of his career. Through Dream Crew, Drake ensures that he has a direct hand in shaping the direction of his projects while also extending his influence across various entertainment sectors.

6. Pick6ix Sports Bar

In 2018, Drake expanded into the hospitality industry with the opening of his sports bar, Pick6ix. Located in Toronto, the bar combines Drake’s love for sports with his passion for luxury dining experiences. The venue offers an upscale atmosphere where guests can enjoy both fine dining and a variety of sports entertainment. This venture not only taps into Toronto’s bustling nightlife but also aligns with Drake’s brand of blending entertainment with luxury.

7. Real Estate Investments

Drake’s real estate investments are another crucial component of his wealth-building strategy. He owns multiple properties, including his lavish mansion in Toronto’s exclusive Bridle Path neighborhood, often referred to as “The Embassy.” His real estate portfolio extends beyond his personal residences, as he has also made strategic investments in luxury properties. This focus on real estate demonstrates Drake’s long-term vision for securing assets that appreciate over time.

8. The Toronto Raptors & Stake in Sports

Drake’s close relationship with the Toronto Raptors, the city’s NBA team, has also led to business opportunities. As the Raptors’ official ambassador, Drake is more than just a fan; he has become an integral part of the team’s brand identity. His role includes organizing events, hosting charity functions, and engaging with fans through social media. Though not directly owning the team, Drake’s involvement elevates his business profile and brings added attention to the franchise, benefiting his personal brand and the Raptors’ image globally.

Drake’s ability to diversify his portfolio beyond music is a testament to his entrepreneurial spirit and vision. By investing in fashion, beverages, real estate, and entertainment, he has positioned himself as more than just a musical icon—he’s a savvy businessman with a global influence. As his ventures continue to grow, there’s no doubt that Drake’s name will be associated with success in multiple industries for years to come.

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