Soulja Boy Stays Relevant Through Feuds, Not Hits

Soulja Boy has not had a major hit in over a decade. While his early career saw massive success with tracks like Crank That (Soulja Boy) and Turn My Swag On, his presence in the industry today is more about controversy than chart-toppers. He has mastered the art of keeping his name in the headlines, often by feuding with other artists and inserting himself into ongoing narratives—even when his involvement is minimal.

His latest clash involves rapper Plies and a lawsuit over an uncleared sample. Plies had filed a lawsuit alleging that Megan Thee Stallion’s Wanna Be, featuring GloRilla, sampled his 2008 track Me and My Goons without permission. Interestingly, Soulja Boy was also named in the lawsuit, as Wanna Be contained a sample of his hit Turn My Swag On. However, Plies claimed that Soulja Boy had originally taken elements from his music, making the lawsuit even more layered.

On Monday, Plies decided to drop the lawsuit, but Soulja Boy wasted no time in mocking him. Taking to Instagram, Soulja posted a screenshot of a Billboard headline announcing the lawsuit’s dismissal and called Plies a “dummy” for attempting legal action in the first place. “Just like I thought, sit yo lil broke a** down,” he wrote. “This my sh*t dummy.”

Soulja Boy vs. Plies: A Longstanding Tension

This is not the first time Soulja Boy has targeted Plies. Back in November, he had already dismissed the lawsuit as ridiculous, laughing at the idea that Plies could profit off his work. On Instagram Live, he called out Plies for waiting over a decade to make a legal move.

“‘Pretty Boy Swag’ is not your beat,” Soulja Boy claimed. “So you wanna wait 10 years to try to sue a n**ga for a beat? That is not your beat.” He even went as far as to suggest that Plies change his name to “Lies,” implying that the entire lawsuit was a weak attempt at making money from Megan Thee Stallion’s success.

Soulja further doubled down on his stance, arguing that Turn My Swag On was an original composition. “You know that ain’t your muthaf**kin’ beat, bro,” he continued. “That beat is all original music. You only could sue somebody if they sample your song and don’t get it cleared. That is not a sample, bro.”

Soulja Boy didn’t stop there—he also mocked Plies’ gangster image. Ironically, this comes just weeks after Soulja himself threatened legal action against Bhad Bhabie, proving that he is no stranger to lawsuits when they work in his favor.

Soulja Boy’s Blueprint for Relevance

Despite not having a mainstream hit in years, Soulja Boy remains a fixture in hip-hop discussions. His ability to stir controversy and stay in the public eye is a skill in itself. Whether it’s feuding with other rappers, claiming he invented viral trends, or reigniting old beefs, he always finds a way to keep his name relevant.

While his early music career was defined by innovation and viral success, his current strategy revolves around conflict. As long as Soulja Boy continues to pick the right fights at the right time, he’ll remain in the headlines—even if the charts tell a different story.