Lucki knew exactly what he was doing when he surprised fans with new music on Monday. The Chicago rapper kicked things off with Bad Influences Freestyle, a slick and bouncy track that showcased his lyrical prowess over a classic Tupac instrumental. Fans were already buzzing about the possibility of a new project, but nobody expected how quickly things would unfold. Mere hours after releasing the freestyle, Lucki took to social media to announce his next album, Drugs R Bad, along with an intriguing teaser trailer.
A Clever Play on an Iconic Anti-Drug Campaign
The title Drugs R Bad plays on a well-known anti-drug slogan from the 1980s, and Lucki leans into this theme in the teaser. The trailer features a famous PSA in which a man holds an egg, explaining that it represents the human brain. He then cracks the egg into a frying pan, symbolizing the damaging effects of drug use. By repurposing this iconic imagery, Lucki adds a layer of irony to his album title while hinting at its deeper themes.
This isn’t the first time Lucki has referenced narcotics in his music. His 2022 mixtape, sx mney drgs*, delved into similar themes and became one of his most successful projects, peaking at No. 15 on the Billboard 200. Given his personal history with substance abuse, Drugs R Bad could be one of his most introspective releases yet.
Lucki’s Journey with Sobriety
Lucki has been open about his struggles with addiction, frequently addressing his battles with substance abuse in interviews and music. In a 2023 appearance on A Safe Place Podcast with Lil Yachty, he reflected on his progress. “I thought I’d never stop popping pills, but I stopped popping pills,” he told Yachty. However, he admitted that quitting lean has been a greater challenge, describing it as something that “tastes good” compared to other drugs.
The rapper also touched on how his upbringing in Chicago contributed to his drug use. “You gotta do a lot of sht to forget a lot of sht,” he said. “In Chicago, ni**as was real trauma zombies.” He even recalled a time when he consumed 10 pills in a single day. Thankfully, at the time of the interview, he was ten months sober—a milestone that fans and fellow artists celebrated.
What to Expect from Drugs R Bad
Lucki’s music has always been deeply personal, and Drugs R Bad seems poised to explore his journey with addiction, trauma, and recovery. Given the title and the trailer’s nostalgic nod to anti-drug campaigns, the album may take a reflective approach, analyzing his past choices and how they shaped his life.
With Bad Influences Freestyle already setting the tone, fans are eager to see what Lucki has in store. Whether he’s rapping about his past demons or celebrating his progress, Drugs R Bad promises to be a raw and honest addition to his discography.
