Businesses Owned By Nas
Nas is widely regarded as one of the greatest rappers of all time, but his influence extends far beyond the music industry. Over the years, the hip-hop legend has become a savvy entrepreneur, making strategic investments and launching several successful businesses. Nas has proven that he’s not just a master of the microphone but also a skilled businessman, with ventures ranging from tech to fashion, and even food. Here’s a look at some of the key businesses and investments that have contributed to Nas’ success outside of music.
1. Mass Appeal Records
Nas founded Mass Appeal Records in 1999, but the label has seen a resurgence in recent years as part of Nas’ broader business strategy. While initially known for promoting his own music, Mass Appeal has since expanded its scope. The label now supports a range of artists across various genres, focusing on hip-hop culture and the evolving soundscape of the genre. Mass Appeal has even ventured into the world of digital media, including the production of the popular YouTube series Rapture, which showcases the stories of various hip-hop artists.
2. Queensbridge Venture Partners
Queensbridge Venture Partners is Nas’ venture capital firm, co-founded in 2011. The firm focuses on investing in early-stage companies, especially in the tech and digital sectors. Nas’ involvement in venture capital came at a time when tech investments were becoming increasingly lucrative, and he quickly made a name for himself in Silicon Valley. Some of his notable investments through Queensbridge Venture Partners include Dropbox, Lyft, Ring, and Thrive Market. His strategic investments have proven incredibly profitable, positioning Nas as a major player in the tech world.
3. Hennessy Partnership
In a move that reflected his growing business savvy, Nas partnered with the iconic French cognac brand Hennessy in 2018. His involvement with the brand wasn’t just as an ambassador; it was a partnership that showcased the intersection of luxury and hip-hop culture. The collaboration produced limited-edition bottles of Hennessy and brought Nas deeper into the luxury business space, aligning him with a high-end lifestyle brand while continuing to build on his personal image.
4. Esco Restaurant & Lounge
Nas has expanded his reach into the hospitality industry with the launch of Esco Restaurant & Lounge. Located in the Queens area of New York, the restaurant offers a modern dining experience with a focus on Latin and American cuisine. Esco has become a popular spot for locals and tourists alike, and Nas has made sure that the establishment reflects his own personal tastes and love for his hometown. The restaurant also serves as a space for live music, offering a blend of culinary and cultural experiences.
5. The Sneaker Industry: A Collaboration with Nike
Nas has long been associated with the world of fashion, and his collaboration with Nike further solidifies his place in the sneaker culture. As part of his collaboration, Nas released a special edition of Nike’s Air Force 1 sneakers. The sneakers were designed with Nas’ signature style and a nod to his Queensbridge roots, representing a fusion of music and fashion. Nas’ influence in the sneaker world highlights his ability to create products that resonate with his fanbase while tapping into the ever-growing sneaker culture.
6. Nas x Fila Collection
In addition to his Nike collaboration, Nas also partnered with sportswear giant Fila to release a collection of apparel and sneakers. This partnership brought Nas’ signature style to the fashion-conscious market, combining his love of hip-hop culture with his interest in fashion. The Nas x Fila collection features vintage-inspired clothing and footwear that represent the hip-hop community’s influence on streetwear.
7. Crown Royal (Royalty Campaign)
In 2020, Nas took on a unique role as part of Crown Royal’s Royalty Campaign, which aimed to celebrate the spirit of giving back to the community. Nas played a prominent role in the campaign, which promoted charity and social initiatives. His collaboration with the whisky brand demonstrated his ability to connect with diverse industries and highlight the importance of community engagement.
8. Pasta Chips (The Brand New Food Venture)
In 2021, Nas made a significant move into the food industry by investing in Pasta Chips, a company that produces a unique snack made from pasta. The venture represents Nas’ growing interest in creating products that align with his personal brand and culture, while also diversifying his business portfolio. The company’s focus on providing a healthy, convenient snack is in line with Nas’ growing interest in lifestyle and wellness products.
9. Tidal (Partial Ownership)
Nas is one of the key investors in Tidal, the streaming service co-founded by Jay-Z. Nas joined forces with other artists and investors to support the platform, which is known for its artist-friendly policies and commitment to providing higher-quality audio. His involvement in Tidal reflects his investment in the future of music and technology, as well as his desire to support artists in achieving greater control over their music.
10. VaynerMedia (Partnership with Gary Vaynerchuk)
In addition to his venture investments, Nas has partnered with digital marketing expert Gary Vaynerchuk and his company VaynerMedia. The partnership brings together Nas’ celebrity influence and Vaynerchuk’s expertise in digital marketing and media to explore new opportunities in digital content creation, media strategy, and influencer marketing.
Nas has long proven himself to be more than just a rapper—he is an astute businessman who has leveraged his fame, brand, and street smarts to build an empire. From tech investments and food ventures to collaborations with major brands and the ownership of Mass Appeal, Nas has shown that his business acumen rivals his musical talent. His ventures demonstrate his ability to adapt, diversify, and succeed in industries far beyond music, securing his place as one of hip-hop’s most influential entrepreneurs. As Nas continues to expand his business portfolio, it’s clear that his legacy will extend far beyond the world of rap.
