Hip Hop’s Biggest Moments at the Super Bowl
When Kendrick Lamar takes the stage in New Orleans for the Super Bowl halftime show on February 9, 2025, he will make history as the first rapper to headline the event solo in its 58-year history. This milestone is a testament to Hip Hop’s cultural dominance over the past few decades and its deep influence on NFL players and fans alike. Much of the credit for this evolution goes to JAY-Z, who, since partnering with the NFL in 2019, has played a pivotal role in bringing Hip Hop to the world’s biggest stage.
Kendrick’s performance is set to be a defining moment not just for him but for the genre as a whole. Over the past year, he has solidified his position as the undisputed leader of Hip Hop, following a series of critical triumphs, including his record-breaking hit Not Like Us. With over 100 million viewers expected to tune in, the question remains: will Kendrick perform the song, despite its controversy and Drake’s ongoing lawsuit against Universal Music Group? Regardless of the answer, Kendrick’s artistry and skill make him the perfect ambassador for Hip Hop at this iconic event.
Ahead of Kendrick’s groundbreaking performance, let’s look back at some of Hip Hop’s most memorable moments at the Super Bowl halftime show.
1998: Queen Latifah Breaks Ground
Queen Latifah was the first rapper to perform at the Super Bowl, albeit in an unconventional way. As part of a 40th anniversary tribute to Motown, she performed “Paper,” a soulful reimagining of “I Heard It Through the Grapevine.” Although it wasn’t a traditional rap performance, it marked Hip Hop’s debut on the Super Bowl stage.
2001: Nelly’s Rock Crossover with Aerosmith
In a unique collaboration, Nelly joined Aerosmith and NSYNC to perform “Walk This Way.” While the performance was more rock-leaning, Nelly’s presence symbolized Hip Hop’s growing mainstream appeal.
2004: Nelly and Diddy Raise the Bar
Nelly returned to the Super Bowl alongside Diddy, performing hits like “Hot in Herre” and “Bad Boy For Life.” This show marked the NFL’s first real embrace of Hip Hop—though it’s overshadowed by the infamous Janet Jackson-Justin Timberlake wardrobe malfunction.
2012: Nicki Minaj, M.I.A., and Madonna Spark Controversy
Nicki Minaj and M.I.A. joined Madonna for “Give Me All Your Luvin,’” but M.I.A.’s decision to flip off the camera led to an NFL lawsuit and overshadowed the performance. It highlighted the NFL’s often complex relationship with Hip Hop.
2015: Missy Elliott Steals the Show
Missy Elliott’s surprise appearance during Katy Perry’s halftime show became the highlight of the night. Her energetic medley of hits like “Get Ur Freak On” reminded audiences of her star power and left fans yearning for her to headline a show of her own.
2019: Big Boi and Travis Scott Represent Atlanta
Performing alongside Maroon 5, Travis Scott delivered a fiery rendition of “Sicko Mode,” while Big Boi honored Atlanta’s legacy with OutKast hits. Though criticized overall, the show highlighted Hip Hop’s place in Southern culture.
2022: Dr. Dre Leads a Hip Hop All-Star Lineup
The first fully Hip Hop halftime show was an unforgettable spectacle. Dr. Dre, Snoop Dogg, Kendrick Lamar, Eminem, Mary J. Blige, and 50 Cent delivered an electric 15-minute performance that celebrated the genre’s diversity and legacy.
2024: Usher and Friends Light Up Las Vegas
Usher brought Las Vegas energy to the Super Bowl, performing classics like “Yeah!” alongside Ludacris and Lil Jon. Jermaine Dupri and will.i.am also made appearances, solidifying the show as a tribute to Hip Hop’s collaboration culture.
Looking Ahead to Kendrick Lamar’s Moment
With Kendrick Lamar headlining, the 2025 halftime show is poised to be a historic moment for Hip Hop. From Queen Latifah’s humble beginnings to Dr. Dre’s blockbuster showcase, the genre has fought for and earned its place on the Super Bowl stage. As the genre’s torchbearer, Kendrick is set to deliver a performance that cements Hip Hop’s legacy in the world of sports and entertainment.
