Kendrick Lamar Drops Super Bowl Merch Collection in Collaboration with Willy Chavarria
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Kendrick Lamar is gearing up for his highly anticipated Super Bowl halftime performance in a uniquely stylish way—by releasing a limited-edition merch collection in collaboration with designer Willy Chavarria. The collection, a joint effort between Lamar’s pgLang company, Chavarria, and the NFL, is designed to capture the excitement of the event while also offering fans a way to commemorate the historic performance.
The merch features a variety of pieces, including satin jackets, hoodies, t-shirts, jerseys, and shorts. Some of the items sport lyrics from Lamar’s track “TV Off,” while others boldly display the term “g.NATIONAL.” This particular reference is believed to be tied to Lamar’s upcoming Grand National Tour with SZA, which is set to kick off later this year.
Lamar and Chavarria have previously collaborated on designs, including outfits for Lamar’s Big Steppers Tour and for the rapper’s “Not Like Us” video. Now, they’ve come together once again to offer fans a special collection that celebrates both Lamar’s Super Bowl performance and his ongoing musical journey.
The collection is priced between $55 and $750, making it accessible to a wide range of fans, while offering premium items for collectors and fashion enthusiasts alike.
In the lead-up to the Super Bowl halftime show, excitement continues to build. Top Dawg, Lamar’s former label boss, recently fueled the hype by sharing a behind-the-scenes photo of a rehearsal with Lamar’s longtime manager, Dave Free. Although no specifics about the performance were revealed, Top Dawg teased, “it’s about to be a movie.”
The Super Bowl LVII Halftime Show is scheduled for February 9, 2025, in New Orleans, where the Kansas City Chiefs will face off against the Philadelphia Eagles. With over 100 million viewers expected, this show promises to be one of the most watched events of the year.
Fans of both Kendrick Lamar and SZA can expect an unforgettable experience, as it was recently revealed that SZA will join Lamar on stage for the performance. The pair, who have collaborated on music before, will also be co-headlining the Grand National Tour together later this year. This tour, which spans from April to June 2025, will see them perform across North America in support of their latest projects, GNX and SOS Deluxe: Lana.
Excitingly, the possibility of a joint project between the two has been floated. In a recent interview, SZA expressed her admiration for Kendrick, calling him a “genius” and noting how amazing it would be to create something together.
As Kendrick Lamar continues to make waves in both the fashion and music industries, fans can look forward to an unforgettable Super Bowl performance and a highly anticipated tour in the near future.