Drake Unveils OVO x NFL “Gridiron Collection” Ahead of Super Bowl 2024
On December 11, 2024, Drake unveiled a new collaboration between his OVO (October’s Very Own) clothing brand and the NFL. The “Gridiron Collection” features exclusive apparel from eight NFL teams, customized with OVO’s signature owl logo. This highly anticipated collection includes a Sideline Puffer Jacket and a Training Pullover Jacket, with designs representing teams like the Buffalo Bills, Baltimore Ravens, Las Vegas Raiders, New York Giants, Chicago Bears, Dallas Cowboys, San Francisco 49ers, and Green Bay Packers.
The collaboration will go on sale Friday, December 13, both online and in stores. Fans of both OVO and the NFL will be able to snag these limited-edition pieces, making it one of the most talked-about releases in the intersection of sports and fashion this season.
While Drake and the NFL have teamed up before, this collaboration is especially noteworthy as it drops just a few months before the Super Bowl 2024. This marks a pivotal moment in Drake’s ongoing relationship with the NFL, considering the recent discussions surrounding Kendrick Lamar’s Super Bowl halftime show performance. Many have speculated that Drake’s recent legal actions against Universal Music Group, which included lawsuits involving major music platforms, might be a strategic move to prevent Lamar’s performance of his controversial diss track “Not Like Us.”
50 Cent has been vocal about the situation, suggesting that Drake’s legal team might be working behind the scenes to deter the NFL from airing Lamar’s track during the Super Bowl. In a recent conversation with Cam’ron on his YouTube show Talk With Flee, 50 speculated that Drake’s lawsuit could be an attempt to apply pressure on both the NFL and its partners like Apple, potentially influencing what content gets featured during the globally watched event.
Meanwhile, OVO continues to diversify its collaborations, with recent releases including a partnership with The Simpsons. The OVO x Simpsons collection features a colorful hoodie, a varsity jacket, and a baseball cap adorned with iconic characters from the show. These items, which have been modeled by frequent Drake collaborator Lil Yachty, are available for purchase on the OVO website. Prices range from $38 for a drinks cup to $898 for a wool and leather jacket featuring the OVO owl and a pink donut motif.
As Drake’s OVO brand continues to dominate the fashion world with high-profile collaborations, it’s clear that his influence stretches far beyond music—capturing the attention of sports, pop culture, and fashion enthusiasts alike. Whether or not his legal strategy impacts Kendrick Lamar’s Super Bowl performance, the “Gridiron Collection” is a testament to Drake’s business acumen and his ability to merge music, sports, and fashion in exciting new ways.
