Businesses Owned by Gunna
Gunna has made a name for himself as one of the leading voices in Atlanta’s new generation of hip-hop, but beyond the music, the DS4EVER rapper has also been building an impressive portfolio of business ventures. Known for his smooth flows and fashion-forward presence, Gunna—real name Sergio Kitchens—has increasingly turned his fame into financial opportunity by investing in brands that reflect his lifestyle, values, and long-term vision.
From fashion to food, here’s a look at the businesses Gunna owns or is closely involved with.
YSL Records and Music Ventures
While not an owner of Young Stoner Life (YSL) Records, Gunna is a key figure in the label founded by Young Thug. His success under YSL has allowed him to create music partnerships and streaming initiatives that generate revenue far beyond album sales. Gunna also reportedly receives equity shares in projects he contributes to—an increasingly common practice for top-tier artists maximizing their business leverage in the industry.
“P” Lifestyle and Brand Collaborations
Gunna helped popularize the term “Pushin P” in 2022, turning it into a viral catchphrase and a cultural symbol. While the phrase started as slang, Gunna was quick to capitalize on the trend by releasing branded merchandise, including hats, shirts, and hoodies. Although not yet a standalone company, the “P” branding helped Gunna establish himself as a merch-savvy entrepreneur with the potential to launch a full lifestyle label in the future.
Goodr Partnership: Gunna’s Drip Closet and Grocery Store
One of Gunna’s most notable business moves came in partnership with the Atlanta-based food waste management company Goodr. In 2021, he opened Gunna’s Drip Closet and Goodr Grocery Store inside McNair Middle School in his old neighborhood. The initiative provides students and families with free access to clothing, food, and basic essentials.
Though it functions as a charitable project, it also represents Gunna’s foray into community-focused business ventures. The operation uses a tech-based inventory system and is maintained through his financial contributions, highlighting his commitment to blending philanthropy with smart infrastructure.
Real Estate Investments
While Gunna has kept details of his real estate portfolio relatively private, sources close to the rapper have noted that he has invested in residential and commercial properties in the Atlanta metro area. Real estate has long been a wealth-building strategy for hip-hop moguls, and Gunna appears to be following suit—quietly diversifying his holdings while avoiding flashy public displays.
Fashion Collaborations and Brand Endorsements
Known for his luxury style, Gunna has collaborated with major fashion houses including Off-White, Dior, and Louis Vuitton. While these collaborations are not full-fledged ownerships, they position him as a potential future investor or brand founder in the fashion space. His ongoing relationships with designers and stylists suggest a long-term vision for establishing his own label or fashion house.
Jewelry and Custom Accessories
Gunna has worked closely with jewelers such as Icebox and Elliot Eliantte, and while he hasn’t officially launched a jewelry brand of his own, insiders believe that he has equity stakes in some custom projects. With his consistent promotion of high-end pieces and bespoke designs, Gunna could eventually pivot into co-owning or endorsing a luxury accessories line.
While Gunna may still be early in his business journey compared to hip-hop entrepreneurs like Jay-Z or Rick Ross, his diversified interests and community-first mindset suggest a smart and sustainable approach. Whether it’s giving back through grocery stores, pushing cultural slang into profitable branding, or investing behind the scenes, Gunna is proving that he’s more than a chart-topping artist—he’s a businessman in the making.
As his music career continues to evolve, so will the reach of his business empire. And with each move, Gunna is quietly laying the foundation for a lasting legacy in and out of the booth.
