XXL’s Freshman Cyphers: A Journey of Legacy and Rebuilding Trust
XXL’s Freshman Cyphers have long been considered a cornerstone of hip-hop culture, showcasing emerging talent and serving as a platform for the industry’s next big stars. However, in recent years, fans have voiced their dissatisfaction with the talent selection, questioning whether XXL can uphold the legacy it has built over the decades. In response to this critique, the publication has sought innovative ways to rebuild its reputation.
Last year, XXL made a significant move by introducing Latto, who had gained recognition through her standout features. In a bold and refreshing decision, the publication allowed her to curate a lineup of her favorite female talents, resulting in an impressive showcase that included Flo Milli, Monaleo, Maiya The Don, and Mello Buckzz. This initiative not only resonated with fans but also breathed new life into the Freshman Cypher series, which XXL has branded as their “Cypher Lab.”
Following the success of this inaugural installment, XXL recently dropped the second installment of the Cypher Lab, and it features a powerful trio of artists representing three of hip-hop’s hottest regions. A$AP Ferg takes the stage for the East Coast, Ab-Soul embodies the West, and Sauce Walka brings the flavor of the South. Each artist delivers their unique style, showcasing their lyrical prowess and further elevating the Cypher Lab series.
Fans have been particularly enthusiastic about Ab-Soul’s verse, especially as he gears up for the release of his highly anticipated album, Soul Burger. His performance has sparked discussions online, with many praising his lyrical depth and delivery, which aligns with the high standards set by previous cyphers.
The Cypher Lab series exemplifies XXL’s commitment to highlighting diverse voices in hip-hop while addressing the concerns of its audience. By tapping into established artists and allowing them to curate talent, XXL is not only reviving interest in the Freshman Cyphers but also reaffirming its role as a key player in the hip-hop landscape.
As the conversation around talent selection continues, it’s clear that XXL is making strides to adapt and evolve. The fresh approach taken with the Cypher Lab series could signal a new era for the publication, one that embraces the genre’s growth while staying true to its roots. With a promising lineup and a focus on authentic talent, XXL’s Freshman Cyphers may once again become the must-watch event they once were, proving that even legends can reinvent themselves.
