Puerto Rican-born, Texas-raised artist iann dior returns with new single and music video “Holding On,” out now via 10K Projects. The single arrives at the end of a breakthrough year for the young singer and rapper. iann began 2020 with “Sick and Tired” featuring Machine Gun Kelly and Travis Barker, followed by his EP I’m Gone; a diverse, 9-track offering that features the Gold certified rap hit “Prospect” featuring Lil Baby. iann is also featured on 24KGoldn’s “Mood” which currently sits at #1 on the Billboard Hot 100 for its fourth week. iann’s 2020 successes earned him the #1 spot on Billboard’s Emerging Artist chart and his first ever platinum-selling record with “Mood.”
Listen here https://ianndiorintl.lnk.to/HoldingOn
In “Holding On,” produced by Omer Fedi, Andrew Luce, Blake Slatkin and Kbeazy, iann sings and raps of a love he cannot let go of over strummed electric guitar. Watch the accompanying music video, directed by Cian Moore and Nolan Riddle below.
THE MUSIC VIDEO FOR “HOLDING ON” DROPS LATER TODAY, WATCH THE TRAILER HERE