Businesses Owned By Tyga
Tyga has built a name for himself through hit singles, flashy visuals, and a distinct West Coast sound. But beyond music, the California rapper has developed a growing business portfolio across fashion, food, and digital platforms. His ventures show a clear focus on lifestyle branding and long-term growth.
Here are the main businesses owned by Tyga:
1. Last Kings Clothing
Tyga launched Last Kings in 2013. The streetwear brand reflects Egyptian iconography mixed with LA fashion culture. Known for snapbacks, graphic tees, hoodies, and accessories, the label found early success through Tyga’s music videos and celebrity endorsements. The brand once had a flagship store on Melrose Avenue in Los Angeles.
Tyga stated in interviews that the brand was inspired by his admiration for history and royalty, particularly Egyptian symbolism. While Last Kings is no longer as prominent as it was during its peak, it remains one of his signature business moves.
2. Wavy Baby Footwear
In 2022, Tyga partnered with sneaker brand MSCHF to release the Wavy Baby shoes. The sneakers gained major attention online for their cartoon-like design, exaggerated soles, and resemblance to Vans’ Old Skool silhouette. The product sparked a lawsuit from Vans, which temporarily blocked sales.
Despite legal issues, the shoes sold out quickly and generated viral buzz, proving Tyga’s ability to create high-demand products through shock marketing and design risk-taking.
3. Tyga Bites
Tyga Bites is a virtual restaurant brand that launched in 2020. It operates through delivery platforms like Uber Eats, DoorDash, and Grubhub. The menu focuses on boneless chicken bites in different flavors, along with sides like tater tots and chocolate chip cookies.
Tyga partnered with Virtual Dining Concepts to roll out the brand across the U.S. The food is cooked in local kitchens, making it part of the growing “ghost kitchen” model. Tyga promoted the brand heavily through social media and incentives like free delivery during launch.
4. TooRaww
In 2021, Tyga launched TooRaww, his own OnlyFans-style content platform. The site was designed to give creators more freedom and better revenue sharing. While initially known for adult content, TooRaww was positioned as a broader platform for influencers, artists, and creatives.
Tyga created TooRaww after leaving OnlyFans due to disputes over how the platform handled creators’ earnings and censorship. This move showed his interest in owning the platforms he uses, not just being a participant.
5. Music Label and Publishing Ventures
Tyga also operates as a label head under his Last Kings Music imprint. He has used the label for independent releases, licensing deals, and publishing rights. While not a large-scale label signing multiple artists, it serves as a business tool for controlling his music catalog and distribution.
6. Cannabis Industry Involvement
Tyga has collaborated with several cannabis brands, including Shatter Co. and California-based firms. He’s helped design packaging, select strains, and promote premium lines of pre-rolls and concentrates. While he hasn’t launched his own standalone brand, his involvement reflects his interest in the booming cannabis market in California.
Tyga has leveraged his music success to build a varied portfolio across fashion, food, tech, and cannabis. From Last Kings to Tyga Bites and TooRaww, he shows a clear strategy: align with youth culture, stay ahead of online trends, and create scalable business models. As new ventures emerge, Tyga continues to position himself as more than a rapper—he’s a full-scale entrepreneur.
