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Kanye West Secures His Official Yeezy Gap Logo In The Highly Lucrative Deal

Kanye West Secures His Official Yeezy Gap Logo In The Highly Lucrative Deal! After teasing his brand new Yeezy collaboration with the GAP – one of the biggest fast-fashion brands in the entire world, Kanye West has now secured his Official Yeezy Gap Logo in the highly lucrative deal. GAP has been successful in as far as delivering numerous collaborations to the world is concerned. Even as many people remain skeptical about the new Yeezy endeavor, Kanye and the GAP remain adamant that they can make upwards of $1 billion from the upcoming collection.

As per TMZ, Kanye West has gone a step ahead in his new collaboration following the official registration and trademark acquisition of the Yeezy Gap logo. The logo uses the exact same insignia that Ye had shared out last year via twitter when announcing Yeezy’s 10-year partnership with Gap. The logo makes use of Gap’s signature blue square, with YZY written in the middle.

Kanye West filed for the rights for the new design on April 9. According to the trademark documents—highlighted by TMZ, also identified are the kinds of items that Kanye is expected to produce through Yeezy Gap,which include handbags, headwear, luggage, backpacks, footwear, jackets, umbrellas, and more. Kanye also retains the rights to use the logo for retail and online services. The collaboration is set to hit retail stores later this year.

Recent reports revealed that Yeezy’s deal with Gap is valued at up to $970 million. Granted, West’s business ventures have seen him become a billionaire, with a total estimated value of between $5.1 billion to $6.6 billion.

Kanye is reportedly said to be hard at work on the partnership. “I spoke to Yeezy last night and he’s very, very focused on this incredible opportunity,” said Gap’s chief executive officer Sonia Syngal earlier this month.